This popped up in my twitter stream:
How social networks work: Marketing bozos decide to game the system until it collapses. Then they look for a new place to piss. The End
Now what did that remind me of? A comment about marketing droids that I had left somewhere years ago. It took me a while to locate it, but here it is. The blog’s author in his conclusion was wondering:
It’s amazing to me that some people are so blind to that outcome. A savvy marketer ought to already know that it’s not all that smart to burn up the medium in a way that arrests your future ability to make money from it?
To which I responded:
They are not blind. They simply work within their time-frame of maintaining their job in email marketing. How much is this going to be? Three, Five years? Then they will switch subject and will not care for the ruins left behind. People in marketing and management are always that “blind” because they care more about their bonuses than the lifetime of the company they work for. As for the demise of their previous company, it is never their fault, right?
* Sometimes you have to copy comments that you leave elsewhere back somewhere where you exercise more control.