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100ms

2013/10/31

Let’s take the following diagram for granted:

NSA infiltrates links to Yahoo, Google data centers worldwide, Snowden documents say

NSA infiltrates links to Yahoo, Google data centers worldwide, Snowden documents say

Now why would that happen? Why would they choose to have unencrypted traffic through their network? And then something I read struck me:

“For an organization with a large-scale website doing business via advertising or e-commerce, or whose primary source of revenue is via interaction with a website, one of the most notable concerns is web page load times. A well-known metric that supports this comes from Greg Linden of Amazon.com, who posited that an increase in 100 ms of load time caused a 1 percent drop in sales on Amazon.com1.”

At such scales all milliseconds translate to money I guess.

[1] – “Make Data Useful” [PPT slides]

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